How Fast Is Amp Really? Bookmark

Some interesting points and observations on AMP from Tim Kadlec.

AMP’s restrictions mean less stuff. It’s a concession publishers are willing to make in exchange for the enhanced distribution Google provides, but that they hesitate to make for their canonical versions.

Sadly, in the end it's not really about improved performance, but wider reach paired with better performance. Otherwise it would be very easy: Less stuff, better performance.

https://timkadlec.com/remembers/2018-03-19-how-fast-is-amp-really/